Market Expansion – From Roadside Stall to Established Shop
Client: Ngozi, Fruit Seller at Igbo-Ukwu Junction
Challenge: Ngozi started with a small roadside fruit stall. Her business grew, but she had no space to stock more produce. Since she operated with cash only, it was difficult to save, keep records, or attract financial support.
Solution: Ngozi opened a Savings Account with Igbo-Ukwu Microfinance Bank and consistently deposited part of her daily earnings. After six months, she qualified for a micro-loan to rent a small shop and buy a refrigerator to preserve fruits.
Result:
- Moved from a roadside stall into a shop in a busy part of town.
- Increased sales by 80% due to better stock management.
- Reduced waste of perishable fruits by 60%.
Impact: Ngozi’s shop is now a popular stop for fresh fruits, and she plans to expand into supplying local schools with fruit packs.